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A business is only as good as its reputation. Build a strong client base with the 3 R's: retention, related sales and referrals.
Customer Retention
The work doesn't stop when you find new clients; the key to success is to keep them coming back. According to marketing solutions provider Zinrelo, "Research indicates that acquiring a new customer costs up to five times more than retaining an existing one." The obvious focus is excellent customer service, but you need measurable input from them as well (think: surveys, loyalty programs and so on).
Related Sales
Just like new customers aren't the end of the retention cycle, an initial service should lead to other sales. Whether your clients request another space or multiple, you want them to turn to you not only for additional services but also related products. Think partnerships and sponsored products that pay you a percentage of proceeds for the sales.
Referrals
Nothing speaks louder and sells better than a client referral. The highest compliment your company receive, this is also a free marketing tool for you company. Tracking these tools can be done easily with an initial question: Where did you hear about us? You can also monitor online reviews and social media shares/mentions. Be sure to include opportunities for client testimonials on your marketing platforms.